WHY WE DO IT
THE POWER OF SPORT.
We believe partnership marketing is the most effective way to build a meaningful relationship between a brand and our fans. Our approach is a partnership rather than sponsorship or advertising; we seek to understand a partner’s business direction before committing to a roadmap and objectives. We then leverage the unique marketing tools at our disposal to build an integrated strategy.
CANUCKS SPORTS & ENTERTAINMENT
OUR MARKETING ENGINE
For almost 50 years, the Vancouver Canucks have been the centre of a family, united by passion rather than name or blood. Our team creates defining moments to share and celebrate, and most of all, we give people something to belong to. We come together through the shared passion for hockey and the common belief that We Are All Canucks.
For over 15 years, we have thrilled and entertained over 25 million fans from around the world and staged the best of the best in live sports and entertainment. Rogers Arena visitors experience a world-class facility that is home to the Vancouver Canucks and a favourite tour stop in the live entertainment industry.
PARTNER CASE STUDIES
With our partner’s unique business goals at the forefront, our team of activation experts set out to execute the partnership and evaluate success against key performance indicators. The results speak for themselves.