WHY WE DO IT
THE POWER OF SPORT.
We believe partnership marketing is the most effective way to build a meaningful relationship between a brand and our fans. Our approach is a partnership rather than sponsorship or advertising; we seek to understand a partner’s business direction before committing to a roadmap and objectives. We then leverage the unique marketing tools at our disposal to build an integrated strategy.
CANUCKS SPORTS & ENTERTAINMENT
OUR MARKETING ENGINE
For almost 50 years, the Vancouver Canucks have been the centre of a family, united by passion rather than name or blood. Our team creates defining moments to share and celebrate, and most of all, we give people something to belong to. We come together through the shared passion for hockey and the common belief that We Are All Canucks.
For over 15 years, we have thrilled and entertained over 25 million fans from around the world and staged the best of the best in live sports and entertainment. Rogers Arena visitors experience a world-class facility that is home to the Vancouver Canucks and a favourite tour stop in the live entertainment industry.
MEDIA & BROADCAST SIGNAGE
MEDIA & BROADCAST SIGNAGEPut your brand in the game with rinkboards and other broadcast signage to reach one of the largest, most diverse TV audiences in Western Canada.
DIGITAL & SOCIAL MEDIA
DIGITAL & SOCIAL MEDIAExpand your reach and connect with our fan base online by positioning your brand across our digital and social channels.
IN-ARENAIntegrate your brand into the fan experience at Rogers Arena through engaging sponsor activations and traditional out-of-home advertising.
CANUCKS CONTENTCanucks players are influential and we work with our partners to leverage their influencer status to create content that fans can’t find anywhere else.
IN-MARKET PROMOTIONSLeverage our logo and other intellectual property in your marketing strategy to tap into the passion and loyalty of Canucks fans in purchasing decisions.
EXPERIENCES & COMMUNITY
EXPERIENCES & COMMUNITYParticipate in and support events that provide once-in-a-lifetime experiences for staff or clients, all while supporting the Canucks For Kids Fund.
“The Canucks Partnership team came to the table with innovative, fresh thinking to meet our objectives. They over delivered on our brief and brought forward new opportunities that extend our value proposition to both customers and fans by getting them closer to the team they love. Results to date have been extremely strong.”
“Our primary goal in working with the Canucks was to grow and strengthen our brand awareness, specifically in and around the Vancouver region. I can honestly say that the partnership was a huge success, as we not only grew our social and email followers, but also managed to surpass our Vancouver retail sales goal by over $30K during the period we were working together. As an added bonus, we had multiple investors and partners reach out to us, expressing their excitement over the partnership!”