PARTNER MARKETING APPROACH
We work closely with our internal operations at Canucks Sports & Entertainment to offer some of the best, most engaging activations in the entertainment industry, with a rich history of elevating our partners’ brands through through these activations. Our fans are a diverse group of individuals, yet we know them better than anyone. We share a common passion for sports and entertainment which allows us to create long lasting dreams and memories in all aspects of our organization.
Our approach to partnerships has allowed us to build a diverse portfolio of partners ranging from global corporations to local family-owned businesses.
OUR PROCESS
LISTEN, LEARN, & SET OBJECTIVES
Before a partnership marketing conversation begins, we gain a holistic understanding of your organization. From there, we develop measurable, partner-specific objectives which are the foundation of how we operate.
IDENTIFY CONNECTION
We use data analysis to uncover connections between your target market and our fan base to ensure we create an impactful connection between our brands.
PARTNERSHIP PLAN
At this stage, we present recommendations from our experts on how you can leverage a partnership to achieve your business goals.
ACTIVATE & OPTIMIZE
With your unique business objectives at the forefront, our team of activation experts sets out to execute the partnership plan and evaluate success on an ongoing basis.
MEASURE
We summarize the results of our partnership on an on-going bases to optimize the product you receive. We share recommendations for how we can build off of one season and improve for the next.