Pet Valu to Hit the Ice with the Vancouver Canucks in 2022/2023


Canucks Sports and Entertainment (CSE) is excited to welcome Pet Valu brands to our family. This multi-year agreement brings together Canada’s leading pet retailer with three premium sports properties in the Vancouver Canucks of the National Hockey League (NHL), Vancouver Warriors of the National Lacrosse League (NLL) and the Abbotsford Canucks of the American Hockey League (AHL).

Together our primary focus will be to help elevate and amplify the Pet Valu banners in Western Canada, including Bosley’s, Pet Valu, Tisol and Total Pet. We plan to connect with devoted pet lovers and hockey fans alike through engaging content, entertaining game presentation integration, prizing as well as impactful promotional assets including broadcast visible signage. We will also spotlight Pet Valu’s “Companions for Change™” Program Adoption Weeks throughout the year and support key Pet Valu community initiatives.

“Many Canucks players, their fans and individuals at CSE are devoted pet lovers so partnering with the organization is natural and exciting,” says Tanbir Grover, Chief Digital and Marketing Officer. “Each day Pet Valu creates memorable moments for pet lovers and their pets and through this affiliation we will be creating even more special interactions that tie the love of sports and the love of pets together. We have lots of fun things planned for the upcoming season.”

“Canucks Sports & Entertainment is proud to team up with Pet Valu to elevate the fan experience throughout each NHL, NLL and AHL season,” says Terry Kalna, CRO of Canucks Sports & Entertainment. “Our fans love our teams and their pets. We are excited to bring this collaboration to life and see Pet Valu create fun moments for our fans and their pets.”

About CSE:

Canucks Sports & Entertainment is Western Canada’s sports & entertainment leader providing world class entertainment in multiple venues in British Columbia. From watching one’s first NHL game to singing along with a favourite artist, Canucks Sports & Entertainment strives to create unforgettable moments that inspire, excite and unite us all. Regardless of the score, the event or the night, our goal is to provide a world class experience for you and your guests from the moment you arrive, to the end of the event.

About Pet Valu

Pet Valu is Canada’s leading retailer of pet food and pet-related supplies with over 700 corporate-owned or franchised locations across the country. For more than 40 years, Pet Valu has earned the trust and loyalty of pet parents by offering knowledgeable customer service, a premium product offering and engaging in-store services. Pet Valu’s neighbourhood stores offer more than 7,000 competitively-priced products, including a broad assortment of premium, super premium, holistic and award-winning proprietary brands. To learn more, please visit: