Rogers delivers business communications services and information technology solutions that help their customers day-to-day. The Rogers wireless network service covers 95% of Canadians, delivering the fastest internet speeds to most Canadian homes and streaming hundreds of hours of 4K tv across the country.

Rogers partners with organizations like the Canucks to deliver amazing experiences for their customers by connecting Canadians to more of their passions like sports, music & entertainment.

A stirring, emotive, fan-facing 0:30 video that connects the Canucks “WE ARE ALL CANUCKS” and Rogers “Helping Fans Be Fans” platforms, while introducing the idea that GamePlus helps fans be fans by providing Rogers customers with access to unique, exclusive experiences. 

Develop new, innovative arena experiences that can be made available to fans through Rogers GamePlus. Developed for the 2017.18 season was the Rogers Fan Access Zone, and used warm-up pucks branded with Rogers and GamePlus. 

Show real fans, experiencing real Rogers GamePlus initiatives at Rogers Arena through a series of short videos released via a targeted paid social campaign. Enable fans to believe that Rogers is in fact implementing tactics to “Helping Fans Be Fans”, and show them that they too can access these experiences, simply by logging into their GamePlus app. 

Include a push to the Rogers GamePlus app at the end of each short video, encouraging fans to act, increasing Rogers GamePlus awareness and redemptions and brand likeability. Target fans who had viewed the content pieces in phase 1-3 with digital media ads promoting app downloads.